Web development
Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet. This can include web design, web content development, client liaison, client-side/server-side scripting, web server and network security configuration, and e-commerce development. Computer web sites are no longer simply tools for work or commerce but used most for communication.
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Advertising
In 2010, spending on advertising was estimated at more than $300 billion in the United States and $500 billion worldwide. Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads that appear on search engine results pages and banner ads.
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Search Engine Optimasition
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
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Email Marketing
E-mail marketing (on the Internet) is popular with companies for several reasons: 1)An exact return on investment can be tracked. 2)Advertisers can reach substantial numbers of e-mail subscribers. 3) Over half of Internet users check or send e-mail on a typical day. 4) E-mail is popular with digital marketers, rising an estimated 15% in 2009.
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